Logo and graphic charter
Color for blue Mithra logo are
– for print: Pantone 7693C.
– for web: Blue # 075594.
Font used for « Pharmaceuticals » in the « Mithra Pharmaceuticals » logo is Helvetica Neue Light (kerning 100).
There is no commercial font for “Mithra” in the « Mithra Pharmaceuticals » logo as it has been internal designed.
The following logos were developed to meet the most common artwork requests and should not be modified (e.g. colors, graphics, fonts…).
This includes original appearance and the exclusion zone around the logo.
For lighter backgrounds, blue or black logos should be privileged. For darker background, you should use the white logo with transparent background. In this case, it is not necessary to apply a color plate under the logo. Older logos (graphic charts from 2005 and 2009) are obsolete.
The photo library included are the most updated illustrations of the company and exist in high and low resolution. Referring to this library is highly appreciated.
For full resolution pictures or other media support you may need please contact:firstname.lastname@example.org.